Sep 27, 2015 – News Today

It’s Le Château de Montréal, merci: Ad blitz plays city as muse

Charm, grace, love, curiosity. Actually, make that charme, graçe, amour, curiosité. Le Château has rolled out an advertising campaign of posters and a TV commercial, rebranding itself as Le Château de Montréal. “It’s a brand refresh,” said Franco Rocchi, executive vice-president of the retail chain founded in Montreal in 1959. “We decided to go with […]